Portrait of Michał Pyjas
michaelpyjas.com
Researcher • Practitioner • Founder

I connect communication research
with practical digital marketing.

I help brands design communication that actually works — combining academic research on communication and AI with hands-on experience in strategy, web design and performance marketing.

I move between research and day-to-day work with companies. That gives me a rare mix of conceptual thinking, practical execution and measurable outcomes.

Founder & strategist – Adstelligence Co-founder – LiteSiteForge (US web studio) Marketing & communication (PhD Candidate)
● Let’s talk ↘ See my work
At a glance
M
Michał Pyjas
Communication researcher & digital marketing expert
  • PhD candidate in management & quality sciences (UE Katowice).
  • Founder of Adstelligence – systematic marketing for technology and industrial companies.
  • Co-founder of LiteSiteForge – handcrafted websites for US businesses.
Focus: communication, AI, digital strategy
Research Web & UX Performance
Profile

About me

For me, research, marketing and digital technology are not separate worlds. I treat them as a single space where I design communication – from strategy and content to UX and implementation.

Overview
I am a communication and digital marketing specialist who moves comfortably between academic research and practical work for companies. Over the years, I have worked on both agency and client sides, designing strategies, campaigns and websites for technology, medical and service brands.

I design and co-create conceptual communication plans, visual identities and websites. I work with text, video, UX and data. I am particularly interested in how artificial intelligence changes communication – from deepfakes and synthetic media to tools such as ChatGPT.

I work mainly with clients in Poland and the United States, and I am fluent in both Polish and English, which allows me to translate ideas and approaches between these markets.
Michał Pyjas at a conference
  • Roles: researcher, strategist, web developer, founder
  • Academic: PhD candidate at the University of Economics in Katowice, in the discipline “management and quality sciences”.
  • Business: Founder of Adstelligence (systematic marketing for companies) and co-founder of LiteSiteForge (US SMB web studio).
  • Areas of interest: communication, AI in marketing, web design & UX, performance marketing.
  • Location: Poland, working remotely with clients in Europe & the US.
  • Languages: Polish (native), English (professional).
Practice

What I work on

I combine the role of researcher with day-to-day practice. I currently lead two complementary projects: a marketing & strategy studio in Poland and a web design studio focused on the US market.

Poland & Europe
Adstelligence – systematic marketing for technology and industrial companies
Strategy, structure and scaling of marketing activities – from analysis and content, through SEO and Ads, to a coherent system of actions.
  • Designing marketing and digital communication strategies.
  • Designing and implementing websites and product landing pages.
  • SEO and content marketing for B2B and technology brands.
  • Paid campaigns (Google Ads, Meta Ads) aligned with business and sales goals.
  • Systematic approach – processes, reporting and continuous optimisation.
More: adstelligence.pl
United States
LiteSiteForge – handcrafted websites for small businesses
A small, founder-led web studio building fast, clean and trustworthy websites for US local businesses.
  • Design & development duo: UX/UI + custom WordPress development (no heavy page builders).
  • Websites for dentists, local services, coaches, software studios and other small businesses.
  • Focus on speed, clarity of communication and conversion-driven structure.
  • Transparent pricing, simple process, direct contact with the founders.
More: litesiteforge.com
Selected areas & sectors
  • Advanced technologies and IoT (including systems for detecting shapes, objects and people).
  • Software and coding bootcamps.
  • Dental practices and medical services.
  • Hospitality, local services and educational projects.
Research

Academic work

My research interests focus on marketing communication, trust and the use of AI tools in communication processes. Below are selected publications.

  • Deepfake as a tool of contemporary communication
    Co-author • Area: communication & media
    An analysis of deepfake as a communication tool, its consequences for audience trust, the risks for brands and possible regulatory and ethical scenarios.
  • ChatGPT as a source of information – a critical analysis
    Area: marketing communication & information behaviour
    A critical look at language models as an information source – from perceived credibility, through limitations, to practical recommendations for organisations.
  • The use of AI tools in marketing communication and corporate social responsibility
    Area: AI in marketing, CSR
    A study of the relationship between the effectiveness of AI tools in marketing and responsible organisational behaviour towards audiences, data and communication transparency.
Impact

Speaking, teaching & consulting

I work both with business and with the academic community, combining the perspective of strategist, researcher and communication practitioner.

Topics I speak about
  • AI in marketing communication – opportunities, limitations and responsible use.
  • Trust and perception in the age of deepfakes and synthetic content.
  • Systematic marketing for technology and industrial companies.
  • Designing websites that support sales – from strategy to UX.
  • How to connect academic research with everyday marketing practice.
Collaboration formats
  • Talks and keynotes at conferences and industry events.
  • Workshops for marketing and sales teams.
  • 1:1 consulting for founders, CMOs and marketing leaders.
  • Academic collaboration and research projects.
Contact

Let’s talk

If you would like to discuss a project, research collaboration, marketing strategy or a new website, feel free to send a short outline of your context. I reply in English and Polish.

I usually reply within 1–2 business days.

Direct contact

LinkedIn: LinkedIn profile

Work with me in Poland & Europe
Marketing & strategy studio: adstelligence.pl

Work with me in the US
Websites for small businesses: litesiteforge.com

Academic collaboration: research projects, publications and conferences in the field of communication, marketing and AI tools – I’m open to joint initiatives.